SAP

The Challenge

SAP's globally dispersed 'Services Sales' team is undergoing a monumental change. Driving this transformation is a highly sophisticated competency model designed to assess the current workforce one employee at a time, placing each individual on an optimal career path that will generate new levels of success.

SAP chose SwissVBS to design and develop the training component of this far-reaching transformation process. They wanted something different than any 'e-learning' program they had seen before. They wanted something truly memorable and exciting, yet meaningful and deep.

Our Solution

SwissVBS met with sales staff and senior executives to gain a deeper understanding of the program's dimensions. We developed a pilot campaign that included the creation of an educational branding campaign on the theme "Get Your Black Belt in Sales", using fast-paced character animation to grab the audience's attention and alert them to the new program.

It looks and sounds like a lot of fun, but its important to note that the pilot is simply an inviting door into a sophisticated web-centered curriculum that will unfold over the next three years. And because SAP as an organization has made its mission to go fully mobile, SwissVBS will be building the entire program for delivery on the iPad, representing one of the first truly mobile educational infrastructures.