Orthofix

The Challenge

Orthofix is a leading surgical device company focused on innovative solutions for trauma and spine fusion.

When Orthofix was having trouble training their salespeople to meet with their customers – the highly specialized surgeons who use their trochanteric nail system (a surgical intervention for him fractures) – they turned to SwissVBS for a solution.

Our Solution

The resulting campaign demonstrated SwissVBS's ability to assimilate and order vast quantities of very technical information. We created a 3D simulation of the entire surgical procedure that helped Orthofix's non-medical sales force to speak the same language as its highly specialized customers.